*Santa* is a concept, not an idea. It’s an emotion, not a feeling. It’s both yesterday and today. And it’s tomorrow as well. In the crowded market place of gift-centric solutions, how can brand *Santa* distinguish itself? This definitive guide will show you how to live the brand. How to meet it, greet it, eat it. Seasons greetings to you all. Santa Brand Book
(Thanks go to Quietroom for creating this essential document).
why-people-do.com 
Glad you like the brand guidelines. It was written by Quietroom, and you can see the original at http://www.quietroom.co.uk There’s also an animated version on youtube, at http://youtu.be/s4fOm_TSQek
Thanks Simon – a mystery solved! (They popped into my inbox as they are, with no credits). Fantastic bit of work, and definitely my Christmas card of the year.