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Emotional by design

Posted on February 15, 2016 by WhyPeopleDo

We are not rational creatures – our decisions are informed by our emotions. How can we use emotions to increase digital conversions?

The Value Of Mobile

Posted on April 30, 2013 by WhyPeopleDo

We’re all passionate about our organisations and causes. We all want to recruit as many people to support our mission… Read more The Value Of Mobile

The art of asking – an inspirational TED talk

Posted on March 4, 2013 by WhyPeopleDo

Don’t make people do something, ask them.  Ask them by connecting with them. When you connect with them, people want… Read more The art of asking – an inspirational TED talk

We really are True Romantics

Posted on February 28, 2013February 28, 2013 by WhyPeopleDo

I’ve been meaning to write about this all month to give you more chance to check it out, but time… Read more We really are True Romantics

Is Native Advertising really The Next Big Thing?

Posted on January 8, 2013January 8, 2013 by WhyPeopleDo

“People read what they want to read, and sometimes it’s an ad” Howard Luck Gossage, advertising pioneer, 1969 Native Advertising  was… Read more Is Native Advertising really The Next Big Thing?

Everyone likes a freebie. Tools to help you manage social media.

Posted on November 30, 2012November 30, 2012 by WhyPeopleDo

I’ve run a few social media sessions recently for PR and comms folk working in the voluntary and public sectors.… Read more Everyone likes a freebie. Tools to help you manage social media.

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