With more choices than ever, people have more control to demand products and services that meet their needs. And control over the messages they hear. But that choice and control can be overwhelming. How do people make their decisions? What do they think of your brand, social cause or organisation? How do they use your services or products? Why do they donate or volunteer? What matters to them? How are they influenced by the digital and physical environment; by who or what is around them?
By getting to know the way people feel and behave, and putting them at the heart of your thinking, you’ll become relevant to them. From small nudges to long-term behaviour change, when you understand people, you can make good things happen.
To get to the do, start with the why.