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Tag: advertising

Is Native Advertising really The Next Big Thing?

Posted on January 8, 2013January 8, 2013 by WhyPeopleDo

“People read what they want to read, and sometimes it’s an ad” Howard Luck Gossage, advertising pioneer, 1969 Native Advertising  was… Read more Is Native Advertising really The Next Big Thing?

The anatomy of an ad agency

Posted on November 2, 2011 by WhyPeopleDo

Another fine infographic, this one from Grip, who state: ” Agencies are famously diverse. We have examined a few of… Read more The anatomy of an ad agency

What would Don Draper do in a digital world?

Posted on December 11, 2010May 7, 2012 by WhyPeopleDo

comScore ARS has developed a series of reports focused on the important role of creative in advertising. The first paper… Read more What would Don Draper do in a digital world?

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