We are not rational creatures – our decisions are informed by our emotions. How can we use emotions to increase digital conversions?
Category: Things I’ve thought
The Value Of Mobile
We’re all passionate about our organisations and causes. We all want to recruit as many people to support our mission… Read more The Value Of Mobile
Is Native Advertising really The Next Big Thing?
“People read what they want to read, and sometimes it’s an ad” Howard Luck Gossage, advertising pioneer, 1969 Native Advertising was… Read more Is Native Advertising really The Next Big Thing?
Everyone likes a freebie. Tools to help you manage social media.
I’ve run a few social media sessions recently for PR and comms folk working in the voluntary and public sectors.… Read more Everyone likes a freebie. Tools to help you manage social media.
London 2012’s digital strategy pays off.
In perhaps an odd move by a network editing and delaying their Olympic coverage NBC have produced a Twitter… Read more London 2012’s digital strategy pays off.
Gantt charts, maps and chemistry.
We’re working on some digital projects right now that have got everybody pretty excited in the agency. We’ve just launched… Read more Gantt charts, maps and chemistry.
