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Category: Things I’ve thought

Emotional by design

Posted on February 15, 2016 by WhyPeopleDo

We are not rational creatures – our decisions are informed by our emotions. How can we use emotions to increase digital conversions?

The Value Of Mobile

Posted on April 30, 2013 by WhyPeopleDo

We’re all passionate about our organisations and causes. We all want to recruit as many people to support our mission… Read more The Value Of Mobile

Is Native Advertising really The Next Big Thing?

Posted on January 8, 2013January 8, 2013 by WhyPeopleDo

“People read what they want to read, and sometimes it’s an ad” Howard Luck Gossage, advertising pioneer, 1969 Native Advertising  was… Read more Is Native Advertising really The Next Big Thing?

Everyone likes a freebie. Tools to help you manage social media.

Posted on November 30, 2012November 30, 2012 by WhyPeopleDo

I’ve run a few social media sessions recently for PR and comms folk working in the voluntary and public sectors.… Read more Everyone likes a freebie. Tools to help you manage social media.

London 2012’s digital strategy pays off.

Posted on August 12, 2012 by WhyPeopleDo

  In perhaps  an odd move by a network editing and delaying their Olympic coverage NBC have produced a Twitter… Read more London 2012’s digital strategy pays off.

Gantt charts, maps and chemistry.

Posted on July 12, 2012January 8, 2013 by WhyPeopleDo

We’re working on some digital projects right now that have got everybody pretty excited in the agency.  We’ve just launched… Read more Gantt charts, maps and chemistry.

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