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“A big thank you to our amazing panelists @adamblottr @jasonmillsitv @fergb @StephenSidlo for our “Eyewitness News” debate. #smwldn #smwgood
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“@fergusb ‘technology is not a replacement for normal human behaviour’ – no, because it IS normal human behaviour #smwgood
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“Really interesting panel and audience at #smwgood for #smwldn – thanks for inviting me
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“On measurement: I’ve found that @Storify is a very effective way of demonstrating social media worth to senior management #smwgood #smwldn
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“Charities should use volunteers to generate content on social media. If it trends it may be picked up by media #smwgood v/@mynewsdesk_uk
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“Do comms pros value ‘mainstream’ coverage over social media ‘buzz’ because they feel they can’t quantify social buzz? #smwgood #smwldn
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“So much resource is being pumped into PR via corporates – surely they should invest equally in #sm. Sharing is caring #smwldn #smwgood
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“Analytical is there to prove the ROI of the value of investing is communications work @jonobean #smwgood #smwldn
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“Charities/NGOs – leverage the engagement in your employee/volunteer base. An army of communicators? #smwgood #smwldn
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“Charities (can) build great engagement with their volunteers. It’s an emotional relationship, not necessarily (just) monetary. #smwgood
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“Charities should use their volunteers to generate your content on social media. If it trends it may be picked up by media #smwgood
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““Technology is not a replacement for normal human behaviour.” @fergb – it’s people behind both. #smwldn #smwgood
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“Comms pros, think: Is it news? Is it current? Is it new? Is your analysis/insight new? Is there a… ahem… celeb?! #smwgood #smwldn
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“Get your development officer’s story in country – not the story from your spokesperson back at head office #smwgood
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“Charities should use social media to find out what is current and base your news stories around that #smwgood #smwldn
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“Talking about how to sell in your story. Social media is not a replacement for normal human behaviour so pick up the phone! #smwgood #smwldn
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“Just because someone tweets a photo (eg riots) does that mean the media has the right to publish it as it’s in the public domain? #smwgood
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“@thegoodagency does social media mean we hear more diverse voices or does it just end up bring used in v trad news format? #smwldn #smwgood
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“Organisations: if you are the ‘victim’ of an untrue story, are you well equipped to turn the digital tide? #smwgood #smwldn
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“Q from audience: If a citizen journalism site gets it wrong and implicates someone unfairly, what are the repercussions? #smwgood #smwldn
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“Nothing’s 100% verified. Multiple sources means consumers must be savvier about what each one represents. #smwgood #smwldn
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“absolutely – tailoring your msg is key “@HeatherMND: Find your influencers. Different messages go to different people 🙂 #smwgood”
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“Find your influencers. Different messages go to different people 🙂 #smwgood
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“What is the difference between eyewitness news and news from a newsorganisation if the newsorg. doesn’t check the facts? #smwgood #smwldn
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“Loving the debate about verifying facts before releasing a story- is it better to be right or first? #smwgood #smwldn
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“@jasonmillsitv people are more informed now but they still come to and trust traditional media sources #smwgood #smwldn
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“Q from audience: because you have a range of media sources to get news from, does that make you a sharper or rounder journalist? #smwgood
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“Is it better to be first with a story or right? Well, it’s better to be both! #smwgood
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“Trad media takes longer to break stories because they have to verify facts and get permission for photos, videos etc #smwgood #smwldn
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“Great debate on fact checking in news gathering @thegoodagency #smwldn #smwgood
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“@adamblottr says you get credibility by breaking news early and getting it right! #smwgood #smwldn
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“RT @radiokate: No. That is a dangerous assumption from @adamblottr. Thank goodness for fact checkers. #smwgood #smwldn
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“Blottr “puts its balls on the line”. Eg they published first image of Gaddafi shot, while other media were still verifying #smwgood #smwldn
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“@adamblottr says as a citizen journalist site they do not use news sites verify facts. Their content is user-led #smwgood #smwldn
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“#sm journalists are more entertaining than big corporates; plus you get content just as quick. Will professional PR fade? #smwldn #smwgood
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“Now @thegoodagency for ‘Is eyewitness news, news?’ Some fantastic debates on the citizen journalist vs news organisation #smwldn #smwgood
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“We can benefit from citizen journalists and career journalists to bring us the stories, contribute, hold politicians to account. #smwgood
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“#sm journalists are more entertaining than big corporates; plus you get content just as quick. Will professional PR fade? #smwldn #smwgood
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“Panel agrees that the news orgs and their journos are compatible and should work cohesively #smwgood #smwldn
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“We can benefit from citizen journalists and career journalists to bring us the stories, contribute, hold politicians to account. #smwgood
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“Individual and organisation twitter accounts can – and should – coexist side by side. #smwgood
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“Is it a challenge to news orgs when their journos are ‘famous’ on Twitter? Do people want to follow individuals rather than orgs? #smwgood
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“Big split of opinion on the panel. If everyone is saying something on social media it is likely to be true? Or not? #smwgood #smwldn
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“If it’s trending, the chances are it’s factually correct @adamblottr #smwldn #smwgood
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“Just because something is out there & trending on SM, doesn’t mean it’s true or factually correct <- wise words from @fergb #smwgood
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“@jasonmillsitv says 18-21 yr olds are up to speed on news due to Facebook & twitter use #smwgood
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“Just because it’s out there in social media doesn’t make it true. Deaths have been reported by news agencies that weren’t true #smwgood
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“@jasonmillsitv from news sources like BBC, ITN, from people they trust #smwgood #smwldn
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“@londoncharlotte asks if people are using social media as their only news source, who are they trusting? #smwgood #smwldn
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““Social media has changed media more than TV or print did” says @adamblottr #smwgood #smwldn #futurecomms
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“Social media plugs the gap for news agencies that don’t have foreign journos #smwgood #smwldn
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“Question from the audience: “Are we actually better informed now?” #smwgood #smwldn
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“Social media has allowed people to make money as eye witnesses #smwgood #smwldn
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“@jasonmillsitv views Tweeters as witnesses, which is the same in traditional media. Just harder to sort through the ‘real’ #smwgood
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“Still have to consider exactly the same things when we tell a story, even in the social media world @fergusb #smwldn #smwgood
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“@jasonmillsitv doesn’t think social media has changed anything for the professional but has for the consumer #smwgood #smwldn
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“For the consumer everything has changed. For the professional nothing has changed @jasonmillsitv #smwldn #smwgood
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“Social media is an agent and tool for change but not necessarily the greatest @fergb #smwldn #smwgood
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“Social media is the unmoderated element of news unlike TV where news is just consumed #smwgood #smwldn
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“Social media has forced us to change. It’s such a transparent medium. @adamblottr #smwldn #smwgood
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“Social media has enabled transparency and has provided a tool for change #smwgood #smwldn
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“Everyone is introducing themselves: ITN, The assoc Press, The Good Agency, Blottr #smwgood
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“Proceedings kicking off @ ‘Is Eyewitness news, news’. Lookin forward to the comin discussions #smwgood # smwldn
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