Social giving is starting to come into its own.

Interesting infographic, this one, on the impact of social media on charity donations.  This data is purely gathered from JustGiving’s own assets. It would be great to broaden it out to other donation platforms, and compare the user demographics too.  That said, there’s some great data there, and proof that digital fundraising in all it’s incarnations just continues to grow its share of the market.

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