It’s been a while since I posted one of these, but as always the RSA Animate team have come up with something thought provoking and accessible. This time, it’s all about choice. Why do we pretend to believe in something we don’t believe in? Why does more choice give us more anxiety? Is choice really the bedrock of capitalism? Are we at the limits of choice? And why is there such a lack of social change happening today? Good questions. Fusing sociology, psychoanalysis and philosophy, Professor Renata Salecl shows that individual choice is rarely based on a simple rational decision with a predictable outcome.
All this has inspired me to finally get down to reading Dan Ariely’s “Predictably Irrational” (which, as always the paradox of choice, I’ve chosen to leave looking at me from the bookshelf on my desk).